Television News and the Elderly by Michael L. Hilt

Author:Michael L. Hilt [Hilt, Michael L.]
Language: eng
Format: epub
Tags: Social Science, Media Studies
ISBN: 9781135043612
Google: EEtM6styAQ0C
Publisher: Routledge
Published: 2013-06-19T04:47:12+00:00

CORRELATION OF INDEX WITH VIEWS ABOUT NEWS COVERAGE AND IMPORTANCE OF CERTAIN NEWS STORIES

Responses of the broadcast managers on the Kogan Attitudes Toward Old People Scale Index were correlated with statements concerning their views about news coverage, and the importance of certain news stories (see Table 8). Out of ten items about their news coverage, two statements had statistically significant relationships with the Kogan Index: “Issues about or of concern to older people are hard to explain on TV” (r=.23); and, “News stories about the elderly are becoming increasingly important” (r=-.26). The negative correlation on this statement reflects a positive relationship, i.e, the broadcast managers with a more positive attitude toward elderly people were more likely to agree with this statement. There was a negative relationship between the two statistically significant statements (r=.-20).

Four news stories were statistically significant with the Kogan Index, and all four had negative correlations. The four news stories were: lower mortgage rates (r=-.22); age discrimination lawsuits (r=-.22); nursing home abuses (r=-.20); and, advancement in cataract surgery (r=-.16). All but one of the news stories were negative correlations with the Kogan Index.

Once again, the more negative the correlation between the OP score and any variable, the more positive the attitude.

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